Subaru Earns Top Ranking In 2025 American Customer Satisfaction Index Survey Automobile Study

Twin Falls Subaru is excited to share that the Subaru brand was ranked # 1 overall in the 2025 American Customer Satisfaction Index (ACSI®) Automobile Study. This fantastic result truly highlights Subaru’s commitment to safety and dependability, setting it apart in these important areas. With an impressive overall score of 85, up 2% from last year. While the industry as a whole fell, Subaru has confidently moved ahead of all other brands in the mass-market segment. We’re grateful for your trust and look forward to continuing to serve you with the best of what Subaru has to offer. 

ACSI® has been a trusted national economic indicator for over 25 years, offering valuable insights across a broad range of products and services. It measures and analyzes customer satisfaction for about 400 companies across 40 industries and 10 economic sectors, including various services from federal and local government agencies. The ACSI Automobile Study 2025 is based on 9,949 completed surveys. Customers were randomly selected and contacted via email between July 2024 and June 2025. 

This is not the first time Subaru has done well in the ACSI Automobile Study.  In fact, as of the 2024 – 2025 Automobile Study of Mass-market vehicle Subaru has been rated: 

• #1 Brand for Vehicle Safety, six years in a row 
• #1 Brand for Product Quality, five years in a row 
• #1 Brand for Overall Product and Service Quality, three years in a row 
• #1 Brand for Perceived Value, three years in a row 
• #1 Brand for Dependability, two years in a row 
• #1 Brand for Driving Performance, two years in a row 

Subaru can add this trophy to the shelf where it will be accompanied by other brand awards, including: 

• “Best Mainstream Automotive Brand by Consumer Reports based on reliability, safety, owner satisfaction, and road-test evaluations.  
• “Most Trusted Brand” from the Kelley Blue Book Brand Image awards 
• #1 in Brand Loyalty, by J.D. Power 
• Subaru has also received more IIHS TOP SAFETY PICK+ awards than any other brand since 2013 
• 96% of Subaru vehicles sold in the last 10 years are still on the road today 

“Being named the top mass-market brand in the 2025 ACSI study is an honor and a reflection of the trust our consumers place in Subaru. This speaks to our commitment to safety, quality, and dependability, and we are grateful for the loyalty of our customers and the dedication of our retailers and employees nationwide.” – Jeff Walters, President and Chief Operating Officer, Subaru of America, Inc. 

They may look like other vehicles, but clearly, when you are driving a Subaru, you are driving something special. We invite you to visit Twin Falls Subaru in Southern Idaho to experience all the truly special and award-winning models Subaru offers.