​​Why Are More Older Adults Attracted to Subaru?​

Do you know who really owns Subarus these days? Practically everyone. As a brand that welcomes all people to its vehicles, services, and commitment to the community through the Love Promise, it is not a surprise that younger—and many older—adults own Subarus.  

There is some data and feedback that shows this truth. A recent study by Consumer Reports recommends the Subaru Forester to senior consumers for its “reliability, safety, and ease of access.” In addition, Consumer Reports named the Forester, Outback, Legacy and Crosstrek among its Top 25 New Cars for Seniors. Also, U.S. News and World Report named the Outback among its 12 Best Cars for Older Drivers in 2025. 

Data and feedback through testing and experience helps point older adult consumers to certain vehicles. Yet we also know that older consumers have certain needs they look for in automobiles. As Consumer Reports stated, they want a vehicle that is reliable, safe, and easy to access. Subaru offers this with higher ground clearances than most vehicles in their respective classes. Instead of stepping up or down into a vehicle, a person simply moves laterally. That eases body tension and is a huge plus for older adults. 

The feedback is not only found on a wide scale. We have a local story to share. A local older adult purchased her first Subaru about 10 years ago. She found that Subarus are “simple and user friendly” and that Subaru vehicles also prioritize comfort and easy-to-use technology.  

Using advanced technology can be challenging for some older adults who are not used to using smartphones or driver assistance features. However, they will find how easy the STARLINK 11.6-inch touchscreen is to use thanks to its larger navigation icons. Connecting their smartphones to the system is straightforward, and the voice recognition system understands natural commands.  

As for safety, Subaru has a track record for earning the highest marks in crash testing by both the National Highway Transportation Safety Administration and the Insurance Institute for Highway Safety. It all starts with the EyeSight Driver Assist Technology. Along with the available DriverFocus Distraction Mitigation System, every Subaru is engineered to keep you safe and secure from harm. Subarus are built to protect you from any situation you will encounter on and off the road.  

Another big reason why older adults prefer Subarus is the standard Symmetrical All-Wheel Drive system and available X-Mode. Here in Idaho, the Rocky Mountains usually pose a challenge year-round for older adults’ want of traveling. Add our usual snowfall to the mix. Subaru’s drive system will get them to anywhere their hearts desire, especially over state lines and further afield.  

If there is one thing older adults will appreciate, it’s the value a Subaru offers for the price. They will also enjoy a reliable and efficient vehicle that will keep their overall running costs low for the long run.  

To enjoy the best years of their lives, older adults prefer Subaru over other brands of vehicles. Twin Falls Subaru welcomes our older customers to our showroom. Contact us and let us show you a Subaru today.